A Heritage Store Since 1918
For more than 100 years, Mal Ji Ki Dukan has been serving the people of Talchhapar, Rajasthan with honesty, dedication, and quality products. What began as a small shop started by Shri Mal Ji in 1918 has grown into a well-known and trusted store in the region.
Today, the legacy continues under Chanchal Dudheria Ji and Chaman Dudheria Ji, carrying forward the same commitment to quality, trust, and customer service that has defined the store for generations.
Trusted by Generations of Customers
HISTORY
Shri Mal Ji & Shri Chatur Singh Ji (Founder)
The Legacy of Trust Since 1918
Mal Ji Ki Dukan is more than just a store — it is a legacy of dedication, trust, and commitment to quality that has been serving people for more than a century. Located in Talchhapar, Rajasthan, the store is widely known for offering authentic Rajasthani food items, organic products, traditional dry herbs, groceries, and household essentials.
What started as a small shop in 1918 has grown into a trusted destination for people seeking pure and high-quality products. Built on values of honesty, hard work, and customer service, the brand has served generations of families while preserving the authenticity of traditional ingredients and products.
The Beginning (1918 – 1928)
The story began in 1918, when Shri Mal Ji started a humble Betel (Paan) shop in Talchhapar, Rajasthan. For nearly 10 years, he ran the shop with dedication and built strong relationships with the local community.
His commitment to quality and sincere service quickly made him a respected name among customers. This small shop laid the foundation for what would later become one of the most trusted family businesses in the region.
Expanding the Vision (1928 – 1938)
In 1928, driven by passion and determination, Mal Ji expanded his work beyond the shop.
He started traveling to Sujangarh, a town located about 12 kilometers from Talchhapar, where he would purchase goods and transport them back using a camel cart.
These goods were then sold in Talchhapar, helping local people access essential items that were otherwise difficult to find. This routine became a regular part of his work and continued for nearly a decade, strengthening both the supply chain and the trust of customers.
Establishment of the Retail Store (1938)
In 1938, the family took a major step forward by establishing their first retail store in Talchhapar.
The store quickly became known for offering a wide range of products under one roof. Customers could find everything they needed — from the smallest needle to large bags of cement, along with groceries, medicines, stationery, and household essentials.
What truly set the store apart was its commitment to quality products and exceptional customer service.
Soon, the store gained recognition across the region and became famous in more than 40 nearby towns and villages for its reliability and variety of products. The reputation of the business was so strong that it was even featured in the Times of India.
Generations of Trust
Over the decades, the business continued to grow while maintaining its original values of purity, honesty, and quality.
The legacy of the store has been passed down through generations:
- Shri Mal Ji – Founder of the business in 1918
- Shri Chanchal Dudheria Ji – Son of Mal Ji, who expanded and strengthened the family business
- Shri Chaman Dudheria Ji – Son of Chanchal Dudheria Ji, continuing the family legacy today
Currently, the retail and wholesale operations in Talchhapar, Rajasthan are managed by Chanchal Dudheria Ji and Chaman Dudheria Ji, ensuring that the values of the brand remain strong even after more than a century.
Known for Authentic Rajasthani Products
Over time, Mal Ji Ki Dukan became especially known for offering authentic Rajasthani food items, organic products, and traditional dry herbs.
The store offers a wide range of products including:
- Organic Rajasthani food items
- Traditional dry herbs and natural ingredients
- Groceries and daily essentials
- Medicines and Ayurvedic products
- Stationery and household items
Because of its consistent quality and authenticity, the store has built deep trust among customers across the region. Many customers from different parts of India — and even internationally — rely on the brand for pure and authentic products from Rajasthan.
Launch of the “Purvee” Store (2022)
Continuing the tradition of growth and innovation, the family launched a new shopping mall store in 2022 under the sub-brand Purvee.
The Purvee store offers a modern shopping experience with a wide range of products including:
- Cosmetics and personal care products
- Kitchen utensils
- Household items
- Lifestyle products
- Exclusive Purvee branded products
This expansion allowed the brand to serve customers with a broader selection while maintaining the same commitment to quality and trust.
Entering the Digital Era (2025)
To bring authentic Rajasthani products to customers across India, the family took a major step forward in 2025 by launching their official website Mal Ji Ki Dukan.
Through the website, customers can now easily order:
- Authentic Rajasthani food items
- Traditional dry herbs
- Natural and organic ingredients
- Specialty regional products from Rajasthan
This initiative allows the brand to share the rich food traditions and natural products of Rajasthan with people everywhere.
Our Commitment
For more than 100 years, our mission has remained the same:
✔ Providing pure and authentic products
✔ Maintaining the highest quality standards
✔ Preserving traditional Rajasthani ingredients and herbs
✔ Serving customers with honesty, dedication, and trust
At Mal Ji Ki Dukan, every product reflects our heritage and our promise to deliver the best.
A Family That built a legacy:
Shri Mal Ji Dudheria
Shri Chatur Singh Dudheria
Shri Chanchal Dudheria
Shri Chaman Dudheria
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